Mandie Kaii net worth has built an impressive fortune as a fitness coach, entrepreneur, and social media influencer. With over 1 million followers across platforms, she’s turned her passion for wellness into a multi-million dollar empire.
But how much is Mandie Kaii really worth? In this complete breakdown, we’ll reveal her actual income sources, monthly earnings, and how she compares to other fitness influencers. Let’s dive into the real numbers behind her success.
Table of Contents
Quick Facts About Mandie Kaii
| Detail | Information |
|---|---|
| Full Name | Amanda Kai Sugita |
| Date of Birth | January 7, 1993 |
| Age | 32 years old (as of 2025) |
| Birthplace | Rossmoor, California, United States |
| Current Location | Nashville, Tennessee |
| Height | 5’7″ (170 cm) |
| Profession | Fitness Coach, Content Creator, Entrepreneur |
| Education | Bachelor’s in Strategic Communications & PR, Seattle University |
| Net Worth (2025) | $1.5 million – $2.2 million |
| Relationship Status | Separated from Danae Hays (2024) |
| TikTok Followers | 867K+ |
| Instagram Followers | 236K+ |
What Is Mandie Kaii Net Worth in 2025?
Mandie Kaii net worth in 2025 is estimated between $1.5 million and $2.2 million. This represents significant growth from previous years, thanks to her expanding fitness business and growing social media presence.
Her wealth comes from multiple income streams including fitness coaching, brand partnerships, social media monetization, and her own product lines. Unlike many influencers who rely on a single revenue source, Mandie has diversified her income—a smart strategy that’s helped her build lasting wealth.
Net Worth Growth Over Time
| Year | Estimated Net Worth | Annual Growth |
|---|---|---|
| 2021 | $600,000 – $800,000 | — |
| 2022 | $800,000 – $1,000,000 | 25-33% |
| 2023 | $1,000,000 – $1,400,000 | 20-40% |
| 2024 | $1,200,000 – $1,800,000 | 20-29% |
| 2025 | $1,500,000 – $2,200,000 | 22-25% |
Her consistent year-over-year growth shows she’s not just riding a trend—she’s building a sustainable business that continues to expand.
How Mandie Kaii Makes Money: Complete Income Breakdown
Understanding Mandie Kaii’s income sources reveals how fitness influencers actually make money. Here’s exactly where her earnings come from.
1. Fitness Coaching Programs ($150,000 – $200,000/year)
Mandie’s foundation is her fitness coaching business. She offers personalized workout plans, nutrition guidance, and one-on-one mentorship to clients worldwide.
Monthly Income Estimate: $12,500 – $16,700
Her coaching programs range from $97/month for group coaching to $500+ for personalized training. With an estimated 200-300 active clients at any given time, this remains her most stable income source.
What sets her apart is her focus on mental wellness alongside physical fitness. This holistic approach has created a loyal client base willing to pay premium prices.
2. TikTok Revenue ($10,000 – $18,000/month)
With 867K+ followers and millions of monthly views, TikTok is a major revenue driver for Mandie Kaii.
Annual Income: $120,000 – $216,000
Her TikTok earnings come from:
- Creator Fund: $3,000 – $5,000/month based on views
- Sponsored Posts: $7,000 – $13,000/month (2-3 posts at $3,500-$6,500 each)
Fitness content performs exceptionally well on TikTok, and Mandie’s authentic, motivational videos consistently go viral. Her engagement rate of 4-6% is well above the platform average of 2-3%.
3. Instagram Monetization ($6,000 – $12,000/month)
Instagram might have fewer followers than TikTok, but it generates substantial income through:
Annual Income: $72,000 – $144,000
- Sponsored Posts: $2,500 – $5,000 per post (2-3 posts monthly)
- Instagram Reels Bonus: $1,000 – $2,000/month
- Story Ads: $500 – $1,000/month
- Affiliate Links: $2,000 – $4,000/month
Instagram’s audience tends to have higher purchasing power, making it ideal for premium brand partnerships. Mandie regularly collaborates with Gymshark, Nike, and Women’s Best on this platform.
4. Brand Partnerships & Sponsorships ($200,000 – $350,000/year)
This is where the real money flows. Mandie Kaii has worked with major fitness and lifestyle brands including:
- Nike – Athletic wear and footwear
- Gymshark – Fitness apparel
- Lululemon – Yoga and workout gear
- Women’s Best – Supplements and nutrition
- Express – Fashion and lifestyle
Monthly Average: $16,700 – $29,200
These partnerships include:
- Product seeding and gifting
- Sponsored social media posts
- Brand ambassador contracts
- Affiliate commission deals
- Event appearances
Top-tier fitness influencers can charge $5,000-$10,000 per sponsored post, and long-term ambassador deals often include five-figure monthly retainers.
5. Digital Products & Online Programs ($80,000 – $120,000/year)
Mandie has created several digital products that generate passive income:
Monthly Income: $6,700 – $10,000
- Downloadable Workout Plans: $29-$97 each
- Meal Prep Guides: $19-$47 each
- Online Fitness Challenges: $97-$197 per challenge
- Membership Community: $27/month recurring
Digital products offer incredible profit margins—once created, they can sell indefinitely with minimal additional work. This is where smart influencers build wealth.
6. YouTube Channel ($2,000 – $4,000/month)
With 34K+ subscribers, Mandie’s YouTube channel generates income through:
Annual Income: $24,000 – $48,000
- Ad Revenue: $1,500 – $3,000/month
- Sponsored Videos: $500 – $1,000/month
While YouTube isn’t her primary platform, it adds another income stream and helps with SEO for her name and brand.
7. Merchandise & Apparel Line ($60,000 – $100,000/year)
Mandie launched her own fitness apparel line, selling:
Monthly Average: $5,000 – $8,300
- Workout leggings and tops
- Branded accessories
- Fitness equipment
Merchandise has high profit potential but requires upfront investment and inventory management. Her loyal community makes this viable.
8. Affiliate Marketing ($30,000 – $50,000/year)
Through LTK (LikeToKnowIt) and other affiliate platforms, Mandie earns commissions on products she recommends.
Monthly Income: $2,500 – $4,200
She promotes:
- Fitness equipment
- Supplements
- Activewear
- Wellness products
- Tech and apps
Affiliate marketing is pure profit—no product creation, no inventory, just commissions on sales generated through her unique links.
Total Annual Income Breakdown
| Income Source | Annual Estimate | % of Total |
|---|---|---|
| Fitness Coaching | $150,000 – $200,000 | 22-24% |
| TikTok | $120,000 – $216,000 | 17-26% |
| $72,000 – $144,000 | 10-17% | |
| Brand Partnerships | $200,000 – $350,000 | 29-42% |
| Digital Products | $80,000 – $120,000 | 11-14% |
| YouTube | $24,000 – $48,000 | 3-6% |
| Merchandise | $60,000 – $100,000 | 8-12% |
| Affiliate Marketing | $30,000 – $50,000 | 4-6% |
| Total | $736,000 – $828,000 | 100% |
Important Note: These are gross revenue estimates before business expenses, taxes, and investments. After expenses (equipment, software, team, taxes), her actual net income is approximately 50-60% of gross revenue.
Mandie Kaii Career Journey: From Softball Player to Fitness Empire
Understanding Mandie’s path to success shows how she built her impressive net worth.
Early Life & Education
Born Amanda Kai Sugita on January 7, 1993, in Rossmoor, California, Mandie grew up with a passion for sports. Her mixed heritage—60% White, 35% Japanese-Asian, and 5% Middle Eastern—gave her a unique perspective that she embraces in her content.
She attended Los Alamitos High School, where she excelled at softball. The sport became her life for years, eventually leading to a Division 1 college softball career at Seattle University.
The Softball Years
Mandie was a talented athlete who played professional softball in Switzerland for two years. However, she eventually left the sport to pursue other passions—a difficult decision that ultimately led her to fitness coaching.
At Seattle University, she studied Strategic Communications and Public Relations. This education proved invaluable, teaching her branding, storytelling, and audience engagement—skills essential for social media success.
Breaking Into Fitness Coaching (2016)
In 2016, Mandie began her own fitness transformation, losing 20 pounds and building her dream physique. This personal journey inspired her to help others achieve similar results.
She became a Beachbody fitness coach, eventually ranking in the Top 10 nationally. This gave her credibility and her first taste of the fitness industry’s income potential.
Social Media Breakthrough (2019-2021)
Mandie started sharing her fitness journey on Instagram and TikTok. Her authentic approach, combining workout tips with mental health advocacy, resonated with thousands.
Her content wasn’t just about aesthetics—she focused on strength, confidence, and self-love. This differentiated her from countless other fitness influencers promoting quick fixes and unrealistic body standards.
Building the Brand (2021-2024)
As her following grew, major brands took notice. Nike, Gymshark, and Lululemon approached her for partnerships. She launched her own digital fitness programs and merchandise line.
During this period, she also became known as one half of a popular LGBTQ+ couple alongside her wife, Danae Hays. Their relationship content attracted a devoted fanbase and opened doors for lifestyle brand collaborations beyond just fitness.
Current Focus (2025)
Following her separation from Danae Hays in 2024, Mandie has refocused on her solo brand. She’s expanding her coaching business, developing a fitness app, and planning to open her first physical training studio.
Her goal is clear: build a global wellness movement that empowers people to transform both their bodies and minds.
Mandie Kaii vs Other Fitness Influencers: How Does She Compare?
Let’s see how Mandie Kaii’s net worth stacks up against similar fitness influencers.
| Influencer | Net Worth | TikTok Followers | Instagram Followers | Primary Income |
|---|---|---|---|---|
| Mandie Kaii | $1.5M – $2.2M | 867K | 236K | Coaching + Brands |
| Chloe Ting | $8M – $10M | 2.1M | 3.7M | YouTube + Programs |
| Whitney Simmons | $3M – $4M | 1.8M | 3.2M | Apparel + Brands |
| Heidi Somers | $2M – $3M | 758K | 2.2M | Apparel + YouTube |
| Nikki Blackketter | $2M – $2.5M | 312K | 1.4M | Coaching + Apparel |
| Kathryn Mueller | $1M – $1.5M | 645K | 420K | Coaching + TikTok |
Mandie sits solidly in the mid-tier of fitness influencers. She’s not a mega-star like Chloe Ting or Kayla Itsines, but she’s built substantial wealth and continues growing rapidly.
What Sets Mandie Apart?
1. Mental Health Focus: While many fitness influencers focus solely on physical transformation, Mandie emphasizes mental wellness and body positivity.
2. LGBTQ+ Representation: She’s been an outspoken advocate for the LGBTQ+ community, filling an important niche in the fitness industry.
3. Authentic Storytelling: Her content feels genuine and relatable rather than overly polished or commercial.
4. Business Diversification: She doesn’t rely on one platform or income source, creating financial stability.
Personal Life: The Danae Hays Relationship
Mandie’s relationship with Danae Hays significantly impacted her brand and net worth.
How They Met
Mandie and Danae met on Instagram in 2016. They connected over their shared values, fitness passion, and creative vision. After dating long-distance, they eventually moved in together.
Marriage & Joint Content
The couple married on April 3, 2021, in an intimate California ceremony. Their wedding content went viral, showcasing authentic LGBTQ+ love and celebration.
Together, they created content that blended comedy, lifestyle, and fitness. Their joint YouTube channel gained 32K+ subscribers, generating additional income for both.
Their couple content attracted major brand deals, particularly from companies seeking LGBTQ+ representation. This partnership likely added $50,000-$100,000 annually to Mandie’s income during their marriage.
The 2024 Separation
In August 2024, Mandie and Danae announced their separation after three years of marriage. The split was amicable, with both expressing mutual love and respect.
The separation impacted Mandie’s brand temporarily. She lost the “couple content” revenue stream and had to rebuild her solo identity. However, this also freed her to pursue individual projects without compromise.
Danae Hays returned to her comedy career, focusing on stand-up tours, while Mandie doubled down on fitness coaching and entrepreneurship.
Future Plans: What’s Next for Mandie Kaii?
Mandie has ambitious plans that could significantly increase her net worth.
1. Fitness App Launch (2025-2026)
She’s developing a comprehensive fitness app featuring:
- Custom workout routines
- Meal planning tools
- Progress tracking
- Live coaching sessions
- Community support
Fitness apps generate substantial recurring revenue. If successful, this could add $200,000-$500,000 annually to her income.
2. Physical Training Studio
Mandie plans to open her first brick-and-mortar fitness studio by late 2026 in Nashville, Tennessee. This will combine online and offline experiences, creating a community hub for her brand.
Physical locations are expensive but can be highly profitable with proper management. A well-run boutique fitness studio can generate $300,000-$500,000 in annual profit.
3. Motivational Book
She’s writing a book about her journey from athlete to entrepreneur, covering topics like:
- Overcoming setbacks
- Building confidence
- Finding your passion
- Creating financial independence
Even a moderately successful book can generate $50,000-$150,000 in royalties and significantly boost her credibility and speaking fees.
4. Nonprofit Organization
Mandie wants to launch a nonprofit focused on mental health for women and content creators. While nonprofits don’t directly increase net worth, they build legacy, credibility, and long-term brand value.
5. Expanded Product Lines
She’s exploring additional merchandise including:
- Fitness equipment
- Supplement line
- Wellness retreats
- Online courses
Each successful product launch could add $50,000-$150,000 in annual revenue.
Net Worth Projection (2030)
If Mandie executes her plans successfully, her net worth could reach $5 million – $8 million by 2030. This assumes:
- 20-25% annual revenue growth
- Successful app launch
- Profitable physical studio
- Continued brand growth
- Smart investments
Assets & Investments: What Mandie Owns
Beyond income, let’s look at Mandie’s assets and investments.
Real Estate
Mandie owns property in Nashville, Tennessee, where she relocated in 2022. Nashville real estate has appreciated significantly, with median home prices increasing 40% from 2020-2024.
Estimated real estate value: $400,000 – $600,000
Business Assets
- Studio equipment and setup: $50,000-$75,000
- Inventory (merchandise): $20,000-$40,000
- Digital assets (websites, content): $30,000-$50,000
- Camera and production equipment: $15,000-$25,000
Investment Portfolio
Like many entrepreneurs, Mandie likely invests in:
- Stock market index funds
- Retirement accounts (IRA, 401k)
- Cryptocurrency (possibly)
- Fitness tech startups
Estimated investment portfolio: $200,000 – $400,000
Total Asset Breakdown
| Asset Category | Estimated Value |
|---|---|
| Real Estate | $400,000 – $600,000 |
| Business Assets | $115,000 – $190,000 |
| Investment Portfolio | $200,000 – $400,000 |
| Cash & Liquid Assets | $300,000 – $500,000 |
| Retirement Accounts | $150,000 – $250,000 |
| Total Assets | $1,165,000 – $1,940,000 |
Subtract business debts and liabilities ($100,000-$200,000 estimated), and you get her net worth of $1.5M-$2.2M.
Lessons from Mandie Kaii’s Financial Success
What can aspiring fitness influencers and entrepreneurs learn from Mandie?
1. Diversify Income Streams
Mandie doesn’t rely on one platform or revenue source. She has at least eight different income streams, protecting her from algorithm changes or platform issues.
2. Build Real Skills First
Before becoming an influencer, Mandie developed genuine fitness expertise. She studied communications, played sports at a high level, and became a certified coach. This foundation makes her content valuable.
3. Authenticity Wins
In an industry full of fake transformations and misleading marketing, Mandie’s authentic approach stands out. She shares struggles, celebrates wins, and builds real connections.
4. Think Long-Term
Rather than chasing quick money, Mandie invests in assets like digital products, real estate, and her personal brand that generate value for years.
5. Leverage Education
Her degree in Strategic Communications and Public Relations wasn’t wasted. She applies those skills daily in branding, content creation, and business partnerships.
6. Adapt and Evolve
When her marriage ended, she could have retreated. Instead, she adapted, refocused, and continued building. Resilience matters.
7. Serve Your Audience
Mandie’s success comes from genuinely helping people transform their health and confidence. When you serve your audience well, money follows.
Frequently Asked Questions About Mandie Kaii’s Net Worth
How much does Mandie Kaii make per month?
Mandie Kaii earns approximately $60,000-$70,000 per month on average, though this fluctuates based on sponsored deals and seasonal coaching enrollment. Her annual income ranges from $736,000-$828,000 before expenses and taxes.
What is Mandie Kaii’s net worth in 2025?
As of 2025, Mandie Kaii’s net worth is estimated between $1.5 million and $2.2 million. This includes her real estate, business assets, investment portfolio, and liquid cash after subtracting debts and liabilities.
How does Mandie Kaii make money?
Mandie makes money through eight primary sources: fitness coaching programs, TikTok revenue, Instagram monetization, brand partnerships with companies like Nike and Gymshark, digital products, YouTube ad revenue, merchandise sales, and affiliate marketing.
Is Mandie Kaii still married to Danae Hays?
No, Mandie Kaii and Danae Hays separated in August 2024 after three years of marriage. The split was amicable, and both have moved forward with their individual careers and personal lives.
How did Mandie Kaii become famous?
Mandie became famous by sharing authentic fitness content on TikTok and Instagram, combining workout tips with mental health advocacy. Her genuine approach and LGBTQ+ representation resonated with millions, growing her following organically.
What brands does Mandie Kaii work with?
Mandie Kaii has partnered with major brands including Nike, Gymshark, Lululemon, Women’s Best, and Express. These brand deals contribute significantly to her annual income, generating $200,000-$350,000 yearly.
How many followers does Mandie Kaii have?
As of 2025, Mandie has 867K+ followers on TikTok, 236K+ on Instagram, and 34K+ subscribers on YouTube. Her total social media following exceeds 1.1 million people across all platforms.
What is Mandie Kaii’s real name?
Mandie Kaii’s real name is Amanda Kai Sugita. She uses “Mandie Kaii” as her professional name for branding purposes across her fitness coaching business and social media platforms.
How tall is Mandie Kaii?
Mandie Kaii is 5 feet 7 inches (170 cm) tall and weighs approximately 135 pounds (61 kg). She maintains a fit, athletic body type through consistent training and nutrition.
Where does Mandie Kaii live?
Mandie Kaii currently lives in Nashville, Tennessee. She relocated there in 2022 from Austin, Texas, and previously lived in various California cities during her early career and education.
What education does Mandie Kaii have?
Mandie holds a Bachelor’s degree in Strategic Communications and Public Relations from Seattle University. She also attended Los Alamitos High School, where she initially studied pre-law before switching to art and eventually communications.
Will Mandie Kaii’s net worth increase?
Yes, Mandie Kaii’s net worth is projected to continue growing at 20-25% annually. With plans for a fitness app, physical studio, book release, and expanding brand partnerships, her net worth could reach $5-8 million by 2030.
Conclusion: The Real Value Behind Mandie Kaii’s Net Worth
Mandie Kaii’s net worth of $1.5-$2.2 million represents more than just money in the bank. It reflects years of dedication, authentic connection with her audience, and smart business decisions.
She’s built wealth through diversification—not putting all her eggs in one basket. Her eight income streams protect her from the volatility that destroys many influencer careers. When one platform changes its algorithm or a sponsorship ends, she has seven other revenue sources keeping her stable.
What’s most impressive isn’t just the money she’s earned, but the impact she’s made. Thousands of people have transformed their health and confidence through her coaching. She’s provided representation for LGBTQ+ individuals in the fitness space. She’s built a business that employs others and contributes to the economy.
Looking forward, Mandie’s future is bright. With her fitness app, physical studio, and continued brand growth, she’s positioned to dramatically increase her net worth over the next five years. But more importantly, she’s building a legacy that extends far beyond dollar signs.
For aspiring fitness influencers and entrepreneurs, Mandie’s journey offers a blueprint: develop real expertise, serve your audience authentically, diversify your income, invest in long-term assets, and never stop learning and adapting.
The fitness industry rewards those who combine genuine passion with business savvy. Mandie Kaii has mastered this balance, and her impressive net worth is simply the natural result of doing meaningful work exceptionally well.
